Master Speaker Series: Kateřina Hašková ‘Women in Marketing’

This is the second in a series of lectures featuring working alumni from PCU’s School of Business.

Kateřina studied the MSc International Management programme at PCU and graduated with an honours degree in 2015. Her passion for marketing secured her first job at Jan Becher – Pernod Ricard, where she was in charge of Digital Communications and Events. After 2 years, Katerina joined Plzensky Prazdroj where she gained experience in several teams, worked abroad in Poland and finally made it to her dream position of Brand Marketing Manager for Pilsner Urquell.

Kateřina is currently working as a Senior Brand Manager at Jägermeister and specializes in marketing strategy. She believes that marketing is a dynamic, rapidly changing world, which brings new challenges every day.

Join Kateřina’s lecture and hear about her experiences working in the field of Marketing after completing her studies. Her positive attitude and tireless energy is sure to encourage anyone to work hard and succeed.

To join the lecture use this Zoom link:

Short Summer Courses 2022

Spend 3 weeks learning something new and develop your knowledge & skills. PCU offers enriching, interactive classes led by expert educators.

This year we are offering:

Enjoy a summer party and other activities Take classes in Prague or join us online from any location.

We are taking enrolments now, so visit our summer school website or get in touch with

CV/Resume Boosters

You are invited to the PCU Career Days CV/Resume workshop on Wednesday, April 30th!

Register here:

Ry Hallada, from Student Services, will share insight on how to create and update your CV/resume. He’ll also share the progression of his CV over the years which will be used as an example of what to do (and not to do). Bring a hard copy or digital version of yours and receive feedback and tips on the spot!

The format of this workshop will be discussion-based and uses sample images and templates for reference and debate. The workshop will focus on a general approach to CV/Resumes, though it’s important to note that each industry has specific things to focus on.

Do you have experience giving advice on these types of professional documents? Join us for the discussion and share your insight. Everyone is welcome!

Format: Document/sample review, submission review, audience interaction, and Q&A

Guest speaker: Ry Hallada


PCU Career Days 2022

Prague City University is proud to present our first Career Fair series under our new PCU name. As always we’ve teamed up with our Industry Network partners for a hybrid approach to our professional development and employment events. PCU will host interactive talks, live discussion panels, and workshops on campus and online through Zoom. Each day will include companies that are relevant to one of the schools at our university, but everyone is welcome to sit in, regardless of study pathway or professional experience.

The PCU Career Days 2022 aims to give students and graduates insights and connections to the contemporary workplace that combines onsite and remote opportunities. Participating companies will have dedicated sessions to present current offers, company initiatives, and even on-the-spot interviews. To help get you prepared, PCU will also host a series of professional development workshops in the coming weeks.

Career Days Format
The PCU Career Days sessions will run as hybrid sessions with a small live audience. Invitations to the Zoom video conferences will be open to the Prague City University community and our partners. Participants will be directly invited and registered.

Confirmed Companies

April 4th – Grafton

April 5th – Amaris

April 6th – NTT 

April 7th – AB InBev

April 8th – Radio Free Europe

more to TBA!

Professional Development Workshops
In preparation for PCU Career Days 2022, we will run a series of workshops to help get your professional documents ready to submit. These sessions will be in a hybrid format so feel free to join in person or online!

  • 30 March @ 3pm  – CV/Resume Booster
  • 1 April – LinkedIn & LinkedIn Learning

Master Speaker Series: Graduate Lives, Lessons from starting a business

This is the first in a series of lectures featuring working alumni from PCU’s School of Business.

Victoria Kavunova graduated from BA (Hons) International Business Management in 2019. In partnership with Mariia Ahota, they founded Matilda Digital Agency in Prague.

Both began with a love of marketing and have turned their dream into a reality. Over the past 3 years their agency has worked with a wide range of clients, particularly in the area of Social Media Marketing.

Along the way, the Victoria & Mariia have had to learn a great deal to ensure their success, from operating in a different cultural environment, to hiring and managing people from a range of backgrounds and with different motivations.

In this talk, they will share what they have learned, provide advice and guidance to those considering establishing their own business, and show that anyone, who has a passion for their business can be successful.

To join the lecture use this Zoom link or be on Facebook at the advertised time:

Sustainable Cash Management for SMES: Reducing Complexity and Maximising Profit

In partnership with Profit First Professionals, Luca Prague and the Italian Czech Chamber of Commerce, Prague City University  will be hosting a free seminar on simple and sustainable cash management systems that can be implemented into businesses ensuring sustainable profitability.

This is an essential session for SMES, especially given that 82% of small businesses fail within 5 years due to cash flow problems and lack of financial management.

Join us to find out more on how to get from MAKE A LOT to HAVE A LOT without simply focussing on revenue, as profit is the key.

16:00 – 16:15
16:15 – 16.45
General introduction to a micro economic system in the current environment, liquidity management and the importance of  proper cash flow management
Stefano Cavagnetto PhD – Prague City University
16:45 – 16.50
Summary and introduction of the second part
Roberto DI CURSI – Luca Prague
16:50 – 17:00
Coffee break
17:00 – 17:30
Introduction to the Profit First cash flow management system. Be amongst the first to hear about this in the Czech Republic.
Veronika Ivanová Fárková – Profit First
17.30 – 18.00
Q & A
18.00 – 19.00
Networking and refreshments

Limited seats are available so reserve here by March 28th 2022

The seminar will be held in Room 001-002 (Blanicka entrance).

Master Speaker Series: Suzanne Withrington, Creating a Sustainable Organisation

In a mere 200 years, business and capitalism has transformed the face of the planet for the vast majority of the people. The rapid growth of technology has shrunk time, space and distance. We have become weaved into a fabric of society which extends to the remotest corners of the earth. There is little doubt of the wealth opportunities created by such prosperity, but the question remains – What is the cost to civilisation and how can we protect the planet in the future?

This session will consider the notion of the sustainable organisation, coupled with how entrepreneurial leaders act upon their values to contribute towards society. The session will review the Sustainable Development Goals (SDG’s) and explore how business of any size may contribute to society at large. We will reflect upon the changing face of society; explore differing approaches that mitigate against social challenges and observe emergent business models deemed effective in the quest for responsible leadership.

Suzanne Withrington  is a principal lecturer in enterprise and business engagement at Teesside University in the UK. She is also the Vice Chair of her local Institute of Directors (IoD) branch and a trustee at a local charity. Her areas of expertise include entrepreneurship, philanthropy and sustainability.

Join the lecture on Zoom on Wednesday, November 24, 18:00 CET.

Follow your dreams: Essential Business Skills training programme

On Monday at 10am, selected students will start URW and PCU’s Jdi za svým snem (follow your dreams) essential business skills training programme.

The programme is fully-funded by URW, allowing free training for people who wish to enter the job market, develop their employability skills and gain steady, long-term employment.

For three weeks classes will take place Monday to Friday from 9 till 12 at PCU’s Polska Campus and move for the final two weeks to URW headquarters in Chodov.


CIMA University Management Accounting Day CEE

University Management Accounting Day (UMAD) is an event organised by CIMA in collaboration with prestigious economic universities across Central and Eastern Europe.

University Management Accounting Day (UMAD) brings together students, lecturers, best CIMA’s employers and employees. Attendees can learn about the role of management accounting and its importance for business.

This year’s edition will be held entirely online.

The event will begin with a panel discussion Readiness of students to be employed – what are employers looking for in graduates? with the participation of CIMA experts representing different employers, such as: Infosys, IBM, Fincastly, Zalando or Motorola Solutions.

This will be followed by CIMA Business Game, an interactive online competition between students from all participating universities. Students will work in teams on a business case study to find solutions for given problems.

To register visit:

You can read more about PCU’s participation at last years University Management Accounting Day here: