Master Speaker Series: Kateřina Hašková ‘Women in Marketing’

This is the second in a series of lectures featuring working alumni from PCU’s School of Business.

Kateřina studied the MSc International Management programme at PCU and graduated with an honours degree in 2015. Her passion for marketing secured her first job at Jan Becher – Pernod Ricard, where she was in charge of Digital Communications and Events. After 2 years, Katerina joined Plzensky Prazdroj where she gained experience in several teams, worked abroad in Poland and finally made it to her dream position of Brand Marketing Manager for Pilsner Urquell.

Kateřina is currently working as a Senior Brand Manager at Jägermeister and specializes in marketing strategy. She believes that marketing is a dynamic, rapidly changing world, which brings new challenges every day.

Join Kateřina’s lecture and hear about her experiences working in the field of Marketing after completing her studies. Her positive attitude and tireless energy is sure to encourage anyone to work hard and succeed.

To join the lecture use this Zoom link:

Master Speaker Series: Graduate Lives, Lessons from starting a business

This is the first in a series of lectures featuring working alumni from PCU’s School of Business.

Victoria Kavunova graduated from BA (Hons) International Business Management in 2019. In partnership with Mariia Ahota, they founded Matilda Digital Agency in Prague.

Both began with a love of marketing and have turned their dream into a reality. Over the past 3 years their agency has worked with a wide range of clients, particularly in the area of Social Media Marketing.

Along the way, the Victoria & Mariia have had to learn a great deal to ensure their success, from operating in a different cultural environment, to hiring and managing people from a range of backgrounds and with different motivations.

In this talk, they will share what they have learned, provide advice and guidance to those considering establishing their own business, and show that anyone, who has a passion for their business can be successful.

To join the lecture use this Zoom link or be on Facebook at the advertised time:

Master Speaker Series: Suzanne Withrington, Creating a Sustainable Organisation

In a mere 200 years, business and capitalism has transformed the face of the planet for the vast majority of the people. The rapid growth of technology has shrunk time, space and distance. We have become weaved into a fabric of society which extends to the remotest corners of the earth. There is little doubt of the wealth opportunities created by such prosperity, but the question remains – What is the cost to civilisation and how can we protect the planet in the future?

This session will consider the notion of the sustainable organisation, coupled with how entrepreneurial leaders act upon their values to contribute towards society. The session will review the Sustainable Development Goals (SDG’s) and explore how business of any size may contribute to society at large. We will reflect upon the changing face of society; explore differing approaches that mitigate against social challenges and observe emergent business models deemed effective in the quest for responsible leadership.

Suzanne Withrington  is a principal lecturer in enterprise and business engagement at Teesside University in the UK. She is also the Vice Chair of her local Institute of Directors (IoD) branch and a trustee at a local charity. Her areas of expertise include entrepreneurship, philanthropy and sustainability.

Join the lecture on Zoom on Wednesday, November 24, 18:00 CET.